The promulgation of the attitude of integration of web bestowed content is the gist of this easy to enunciate petite word, WEB2.O. Internet being the most potent medium holding whole world in its mesh as World Wide Web is being utilized to reach masses. The term is not any technical modernization but a novel concept via which software developers and end users utilize net. The term got the gratitude after O’Reilly media conference in 2004, though was initially used by Dale Dougherty and Craig Cline
Tim O’Reilly has very rightly said that
“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform”
It can be referred to as the ensuing invention of web expansion and design, which aims to abet communiqué, prudent information sharing, interoperability and alliance of World Wide Web. This has led to the development and fruition of web based communities, hosted services and applications- social networking sites, video- sharing sites, wikis, blogs and folksomonies.
Web2.O is the commerce upheaval in the internet industry and an attempt to understand the accomplishment of internet as a podium.
eBay, Craigslist, Wikipedia, del.icio.us, Skype, dodgeball, and AdSense are very few examples which can describe web2.O
We can have myriad advantages of this astounding concept. Out of which few can be succinctly articulated as follows:
• Recouping information.
• Uploading and sharing photographs.
• Interactive facilities to provide net as a platform.
• Allows running software application through browser.
• Users can own data on web2.O site.
• Exercising the control over the data.
• Enables the architecture of participation which adds value to the application.
• Provides the feature of rich user friendly interfaced website model.

Many endless features like blogging; pod cast; web cast; Articles/ eZines; Forum Postings; RSS Feeds; promotion under Google products like Froggle; Base; Latitude, Local Listings; feeds under My Yahoo, My AOL and MY MSN promotions, content rich pages creation on My Space, bebo etc.; XML Sitemaps which are giving promotional edge to this exquisite concept. Lets see what next technology has kept for us in future!!!!!!!!

Procuring your thoughts just a click away!!!!!!

History was created when Tim Berners- Lee created the First World Wide Web server and browser in 1990 whose impact was also creating wonders in the world of shopping. And this was initiated by Charles Stack in 1992 who urbanized the first online book store- Book Stacks Unlimited (books.com) which was utmost of its kind.
Followed by this we got online banking, online pizza shops by pizza hut in the year 1994. And in 1995 and 1996 Amazon and eBay brought online shopping respectively.

Online Shopping Vogue

Online shopping is a channel which consumers fancy to purchase their desired products or services
This de rigueur store induces the corporal connection of buying products or services at any shopping centre or shop.
Known by manifold names- electronic, online, internet, web- store/ shop; it has emerged as a boon for both business- business (B2B) and business – consumer (B2C) transactions. Its grandeur is spreading itself in every aspect of life thereby covering all the daily needs and work front requirement of the people. Choose any product or service its information, mode of purchasing the same there and then; is available on the internet. This all is because of the technology advancement happening every now and then in the World Wide Web connecting whole world within itself.
Even if one is sitting in one part of the world and wish to gift something to the acquaintance sitting in another part, can do the same via online shopping.

All big- small leading companies are preparing, upgrading and promoting their websites including all the details of their offered products and services, hence making their product available on the web accessible to this vast target audiences of their.
They do offer the payment gateway option to buy the same online.

As per the consumer’s outlook proclivity of getting leaned to this alluring way of shopping can be via any search engine which can take him to his desired product vis a vis the word of mouth from the comrade using one or the other site for the same purpose.
Online shopping because of the following reasons is the most eminent way of shopping:

• Highly expedient- the method is really convenient as you can buy anything and everything sitting at home.
• Wide range of products available out of which we can choose as per our requirement.
• More informative as all the details about the product can be read thereby surfing various sites available
• Most advantageous part is the comparable and lucrative pricing.

But in present scenario, since computer, internet followed by bank accounts, credit cards and debit cards are accessible by the middle and higher segment thus is the online shopping. This has also become a status symbol for many because of its quality delivering features.
Moreover books, apparels, shoes, accessories, movie tickets are top on the priority list of the products sold online.
Rest like cosmetics, groceries, air tickets, gadgets, goods related to home, décor, furnishing, kitchen appliances, toys, games etc… are also coming up as per the selling prospects in online shopping.

Thus we can conclude that, this indispensable method of online shopping is getting accepted worldwide with a bang.

The manoeuvre of presenting any product or service offered by a particular company to its potential target consumers to purchase the same is referred to as Advertisement. This can be done via various mediums which are: television, Radio, Cinema, m agazines, Newspapers, Bill Boards, video games, Internet etc…
Every company communicates about its products and services to captivate the potential consumers.

Even the archaeologists have found the traces of rock art, from the ancient civilizations of 4000 BC through which the then sellers, used to publicize their products.
Images associated with the trade were used to deliver the message of the product or service. With the advancement of Education, newspapers came and created zeal of advertising on them which are being used till now. But the intensity has reduced.
19th century brought with itself the growth in economy along with which Radio as a wonderful communication medium came into existence. Companies sponsor various programs to enthral the audiences for their branding and delivering their message.
In 1980s Television with its cable network created its footprints and acted as a staggering modus operandi.
Internet marketing boomed in 1990s and is still acting as one of the most lucrative and thriving way to woo the target audiences by the advertisers.
The avant-garde fad is of Mobile Advertising which is pioneering all the mediums amongst the advertisers, and has already become a chronicle even before its full start.
The advertisement via mobile devices is referred to as Mobile advertisement.
With the patronage of technology advancing every moment, mobile devices are creating rage in the society. Carrying an attractive mobile device has become the media magnet amongst the masses which is congruently rooting for the advertisers for their promotional endeavour.
The type is even dominating the online advertising because of the wide reach of mobile phones of approximately 4 billion in 2008 in comparison of desktops and laptops as a whole of around 800 million only. Some stupendous results from the scrutiny shows that, Mobile phones are not only popular amongst the urbanized people but the rural comrades too where even the computer are yet to step in.
Martin cooper, project manager with Motorola made the first portable device in 1973 which brought cellular phones, to talk, listen and dial in market in early 1990s. With its advancement mobile was upgraded on GSM standards by Elisa in Finland and came “short message service” popularly abbreviated as SMS, which became the inconspicuous two way communication. This caught advertiser’s attention to present their offers directly in front of their target group due to its quality features of fast delivery, lucrative cost, steadfast delivery and region sensitivity.
The immaculate diverse styles of mobile advertising include:

* Mobile Web Banner- The banner space can be utilized to communicate the brand offer of an advertiser due to its presence on the top of the page.
* Mobile Web Poster- This kind of banner enjoys the place at the bottom of the page and allures the user with its animating message.
* SMS advertising- It rules all types mentioned due to its plausible quality features.
* MMS advertising- The higher form of SMS, multimedia message service which involves the animation of images, text, audio and video is also an ultimate medium to present your products and services.
* Advertising within mobile games and videos- The type came into existence because of the emergence of interactive 3D games, social networking games and massive multiplayer games. This generated the concept of sponsoring a game or delivering promotional messages within the game which is referred to as Advergaming.
* Advertisement during mobile TV receipt.
* Full screen ad while requesting mobile content or when a web page is loading.
* Audio adverts- jingle from voicemail recordings.

The efficacy of mobile ad campaign can be gauged on variety of ways like the number of ad impressions or units served, click through rate i.e. the ratio of clicks happened to the ad units displayed, conversion ratio like click to call rates and various other interactive measurement tools.
The paradigm is approbating amongst the advertisers to acquaint their products and services, as the masses are getting well versed with the fashion of upgraded mobile phones for the usage sake and personality sake too.

Upasna Malhotra | 10 February 2009

An ultimate option to rejoice back!!!!!!!!!!!!

Exhilarate, the word itself includes a lot of significance meaning excitation, stimulation which goes missing in this fast moving world where everybody wishes to achieve more than other.

But somewhere all believe in one thought of rejoicing too. And the best way to do so is to; Travel to your desired province, spending some beautiful time there with your near ones.

This can act as a way of recreation which will not only give peace and liveliness to the mind but to the body. This is the required refreshment which should be taken by everyone.

Our nature is so beautiful that for every swinging mood you will find a place to visit which can rejuvenate the life. India is known for its diverse yet united culture of which is somewhere interlinked and has its own charm of exploring. The four pilgrimage circuit of India including the little ones circuited near Himalayas was assorted by reformer and philosophers Adi Shankracharya. These can be the places which probably can be visited as per the trekking or rejuvenation or even consecration point of view.

Likewise if a person wishes to have a little peace in this fast moving world one of the best places to visit could be Himalayas. This not only will be beneficial for rumination but exploring the same could make us understand the multi colour culture which this fabulous place owns. If you are traditional then you can visit the pilgrimages or as popularly called by the Indians as The little Char (four) dhams which hold an enigmatic beguile and a spirituality that makes the devotees spell bound and are situated in the north western region of Uttar Pradesh. Lets share few thoughts about these wonderful pilgrimages by which we can proudly keep are culture and country live in our own hearts. Following are the pilgrimages:

Badrinath: Dedicated to lord Vishnu built in the form of cone with a small cupola of bull and spire. The dham is guarded by the two mountains Nar and Narayan with the towering Neelkanth peak providing a magnificent back drop facing the temple at the back of Alaknanda River there is a hot water spring known as Tapta Kund. As the spot was once covered by the forest of berries (badri) that is why is called as badrinath.

o Gangotrii: source of Ganga River and seat of goddess Ganga/ Ganges. Ritual duties are performed by the Semwal family of priests. The aarti ceremony is the most poignant part which lures people because of its recital on the banks of the river.

o Yamnotri: Source of Yamuna River and seat of goddess Yamuna. The temple is six km from hanuman chhatti. Uniqueness of the site includes hot springs where the raw rice is cooked and served as Prasad. The chaste dham is served by the uniyal families of priests.

o Kedarnath: Lord Shiva here enjoys the sacrosanct place as one of the twelve jyotirlings (linga of light). The dham is most remote and flanked with breath taking snow capped peaks.

Puri: or Jagannath Puri situated in the city of Orissa was built in late eleventh century. It is the only shrine in India where goddess Radha who is also referred to as Sati, Parvati, Durga, and Shakti abode here with Lord Krishna. The temple is also famous for the annual rath yatra or the festival of chariots when deities’ Balabhadra, Subhadra and Jagannath are brought out of the temple and placed in chariot procession which happens in the month of July.

Rameshwaram: the holy place is situated in the Ramanthpuram district of Tamil Nadu. It is located in the Gulf of Mannar at the tip of Indian peninsula. It is the place from where Lord Rama built a bridge from Ram setu or Adam’s bridge across the sea to Sri Lanka to rescue his consort Sita.

Dwarka: The city located in the Jamnagar district of Gujarat. The place enjoys the sacredness because of the five storey Dwarkadhish temple built by the grandson, Sambha of Lord Krishna by limestone and sand. The temple is built in a manner that it has entry named as swarga dwar and exit called as moksha dwar. From the temple you can view a beautiful site seen of confederacy of river Gomati into the sea. You can find may shrines of Vasudev, Devaki, Balrama and Revati, Rukmani, Subhadra, Jambavati, Satyabhama.

So now we can try taking out a little time of ours to decipher our own beautiful country and can relieve our selves from the pain and pressure which sometimes rule our life and stop us to enjoy. Also exploring our own culture will make our country and ethos subsist amongst the future generation and this universe too.